It’s simply not enough to rely on your transmitter, anymore. Simply streaming your station is not enough, either. Your broadcast operation needs to rethink its business plan and adopt an internet strategy which helps you to make money, cements relationships with existing clients, and adds new revenue, both traditional and non-traditional. With more than 120 million smartphones in use it is clear that the marketplace has decided that the internet is the platform of choice for millions of people. Smartphones can be compared to transistor radios and almost every consumer has a smartphone. If your business does not have an internet strategy designed to make you money, you should consider adopting a strategy, now.
We bring all of the details together to help you utilize the internet’s capabilities to extend your media offerings to the Internet Platform. Here are some of the areas in which we provide counsel:
- Market and format analysis for the Internet
- Marketing options for sales on the new Internet platform
- Streaming options
- Royalty issues
- Hardware and software expertise from strategic partners